Advocacy Amplified

We’re so excited to announce details for the inaugural 20SB Summit presented by Lenovo happening this August 19 – 21 in Chicago! We’ve been working hard to produce a conference with great speakers from the 20SB community and around the blogosphere and with an agenda that truly reflects what twenty something bloggers care about most. There are two programming tracks: Application and Aspiration, “how to” and “how cool” sessions centered around taking blogging, vlogging and community building to the next level, personally and professionally. Scott Belsky, founder and CEO of Behance and the 99% Conference, and Jenny Blake, author of Life After College, will be keynoting.

This is the premier blogging summit for twenty something bloggers. It provides a unique setting for them to engage with their peers and role models as well as an unparalleled opportunity for brands to have all these outspoken and influential millennials in one place. More updates to come via 20SBsummit.com, and you can follow the conversation around the summit using the #20sbsummit on Twitter.

Special thanks to our presenting sponsor Lenovo for their generous support of the 20 Something Blogger community.

Be there for the beginning of something big.

Tickets are available now on Eventbrite!

There was no reason not to do this.  Our new clients were coming to see us in LA on a gorgeous Thursday afternoon. With the 70-degree weather, why place everyone indoors?

An outdoor tea party in the courtyard was in order.

Very quickly, our team pulled together all the elements for a beautiful, vibrant “meeting” table…

When the clients arrived and learned of our plans,  there were smiles all around. Success!

Under the market umbrellas, our party enjoyed an assorted tea selection, mini tea sandwiches, petit four dessert bites, and colorful berries.

The whimsical idea and effort paid off. The meeting went off without a hitch and everyone walked away excited for what’s to come.

Stay tuned for our next pop-up conference room venture…

Happy weekend,

The A2G Team

Welcome to our third installment of Birthday Watch 2011. Nancy, our wonderful Systems Administrator, is celebrating her birthday this Sunday on January 23rd.

You should know that Nancy is quite the foodie and a fantastic cook. Today we presented this sweets connoisseur with her favorite — the one and only Triple Berry cake from LA’s landmark, Sweet Lady Jane Bakery! It was diii-vine.

Nancy will be celebrating her birthday weekend with friends, family, and her beloved dog, Limmy.

Nancy – We appreciate all you do for us here at A Squared Group. To a wonderful year of happiness & health to you!!

This week we had the privilege to assist Gap in revealing 2010′s Casting Call winners. A BIG congrats to Keyghan, Sofia, Dylan, and Evie! The lucky winners received an all expenses paid trip to Los Angeles to shoot a special segment for Extra TV, hosted by Mario Lopez.

Each year, Gap receives over one million entries for four superstars to be the new faces of babyGap and GapKids. The selection process is narrowed down to 20 finalists then America chooses the final four. All four winners are also featured on Gap store windows nationwide.

Be sure to watch Extra on Monday, January 24th at 7pm PST / EST for a special segment on Gap’s Casting Call and fashionable looks for Spring!

CLIENT: Gap

PROJECT: Body by Glamour Pop-Up Shop

DATES: January 2011

LOCATION: 680 Fifth Avenue • NYC

ACTIVATION: Gap and Glamour Magazine are supporting your New Year’s resolutions to work out and get fit.  The two companies have come together for the latest pop-up shop in Gap’s evolving White Space. If you recall,  the retail space served as an ultra-hip holiday specialty store with the Cool Hunting x Gap boutique. This month’s resident is Body by Glamour — inspired by the magazine’s free, online 12-week fitness program that helps monitor nutritional intake, exercise routines to jumpstart better health.

A Squared Group worked with Gap to ensure the Body by Glamour program was brought to life, an experience that is traditionally driven online. Proving that fitness apparel can be sleek and sexy, the space uses limited branding and smart presentation of products. The walls are lined with black and white imagery of modern women exercising outdoors.

The space was transformed using vibrant and modern designs to reflect the latest GapBody collection. Though the pieces can be purchased online, the store allows customers to preview and try on new items in person. By signing up for Body by Glamour at the shop, customers will be entered to win a $1,500 Gap gift card.

VISIT:

Gap Body by Glamour Pop-Up Shop

680 Fifth Avenue

Monday – Saturday: 10:00am – 9:00pm

Sunday: 11:00am – 7:00pm

PRESS COVERAGE: Racked NY: Gap and Glamour Keep Their Resolutions with a Pop-Up Shop