Powered by A Squared Group
We’ve been listed as one of the top 100 agencies in the US. And to really make our day, A2G is also one of the ten agencies chosen for best overall creative among 2008 PRO Award entries. No small feat since there were hundreds of entries this year.
Congratulations to other PROMO 100 agencies!
Jamie Dyer Dordek
January 19, 1977- May 10, 2009
Jamie Dyer Dordek died unexpectedly in Mission Hills, CA on May 10, 2009.
She was 32.
A native of Elmhurst, IL, Jamie was a California resident since 2006, where she worked as the Relationship Manager for A Squared Group of West Hollywood. As such, she traveled often, allowing her the chance to share her quick laugh and generous spirit with friends and clients throughout the country.
A voracious reader and lover of language, Jamie’s library was vast, and her wit sharp. She was connoisseur of bad movies and good music, and she had an unreasonable fondness for convertibles. She also had a very reasonable fondness for designer shoes.
Jamie was a tireless blogger, and will be missed by the hundreds of friends who followed online ORD to LAX and the Travels of a Professional Girl.
Her love for her pugs, Imogene and Gertie was fierce.
She is survived by her beloved husband Andrew Dordek, her parents Janet and Alan Tinnon, her father and stepmother Kenneth and Marcia Dyer, her siblings Matthew, Alison, Dana and Greg East, her grandparents Robert and Emily Dyer and Roy and Katherine Tinnon. She is also survived by her in-laws Nina and Alan Dordek, Amy and Steve Dolinsky, Eileen Dordek and Chris Landraff, and by her nieces and nephews Madeline, Max, Olivia, Henry and Austin. And by the dozens of aunts, uncles and cousins for whom she was, and will always be, a special gift.
She was preceded in death by her devoted grandparents, Nanny and Poppy.
A Squared Group took home the Ex Award for Best Pop Up Shop for the Method Detox Your Home campaign. This is the second time we’ve been honored for this program and it means just as much.
We were also honored with a Gold Award in Best Activation of a Cause Sponsorship/Tie-in for The ONE Campus Challenge, a program that inspired college students across the nation to get involved in the fight to end extreme poverty. An astounding 25,000 student took part in this very important call-to-action and made a difference through the 182,000 different acts they took to support the cause. A remarkable campaign and an honor to have conceptualized and executed it.
It’s a joy working on projects that give back to the communities we live. And it’s always a thrill to be honored by our peers. Thank you for the recognition and congratulations to all Ex Award winners and nominees.
Just got back from New York! We were there working on production for Gap’s White Space concept store. Every month A Squared Group helps Gap transform the storefront adjacent to the flagship at 54th Street and 5th Avenue to showcase hot items, limited edition clothing and unique partnerships with other hip companies. In the past, the White Space has hosted a (PRODUCT)RED pop-up, domestic Collette store and custom t-shirt shop.
January is all about color in the white space! To bring shoppers some warmth and optimism during the cold dreary days of winter, Gap teamed up with PANTONE to feature an array of t-shirts in 25 trendy colors. The store also features a limited edition t-shirt in Mimosa, PANTONE’s color of the year for 2009. It’s only available in the White Space and until supplies last. A Squared Group was on the ground last week converting the blank space into a virtual painter’s palette of bright, bold colors. The results are warm, modern and clean, just the thing to make you forget that it’s 20 degrees outside!
Pop-up brand experiences are an invaluable opportunity to connect with consumers and build a meaningful connection. A unique, interactive experience where people taste, feel and breathe the brand in a 360° experience, TRENDWATCHING.COM has recognized temporary pop-up brand experiences as a trend being executed all over the world.
Part classroom, part library, part gallery and part retail space, the design of a pop-up represents the juxtaposition of the brand through design, fragrance, knowledgeable staff and product display. No matter the detail, each element is about expressing the brand.
An inviting and easy-to-navigate environment focusing less on an obvious sales approach and more on conveying the brand in a way that resonates with consumers is important to remember. Done correctly, pop-up brand experiences are an outstanding way to generate both brand awareness and revenue. A well organized pop-up retail event can quickly draw a crowd and generate lasting publicity for a brand and its products. A poorly executed event with staff who aren’t knowledgeable about products or a design aesthetic that doesn’t represent the brand can do more damage than good for a brand. It can even cause consumers to stop buying products and supporting the brand.
For an example of a pop-up brand experience, click here to read about the method pop-up shops that A2G produced throughout 2008.