Advocacy Amplified

A Squared Group was in New York City last week to celebrate an advance look at the Nintendo 3DS – an innovation in handheld entertainment that delivers 3D without the glasses.

We were joined by some of our most influential Brand About Town Brand Ambassadors for a full day and a half of Nintendo fun. The group kicked off the trip with dinner at Asiate at the Mandarin Oriental.  The following day we the lunched in Chelsea at Co., stopped by the Nintendo World Store for a shopping spree, and then got ready for the big event with hair and make-up appointments.

The Nintendo 3DS party was hosted at Skylight Studio.  There, our Brand Ambassadors were blown away by the featured games and applications. They participated in demos of upcoming Nintendo 3DS games and enjoyed the party atmosphere.  Brand Ambassadors tweeted the night away as they sampled — and were amazed — by the Nintendo 3DS experience.

Welcome to our third installment of Birthday Watch 2011. Nancy, our wonderful Systems Administrator, is celebrating her birthday this Sunday on January 23rd.

You should know that Nancy is quite the foodie and a fantastic cook. Today we presented this sweets connoisseur with her favorite — the one and only Triple Berry cake from LA’s landmark, Sweet Lady Jane Bakery! It was diii-vine.

Nancy will be celebrating her birthday weekend with friends, family, and her beloved dog, Limmy.

Nancy – We appreciate all you do for us here at A Squared Group. To a wonderful year of happiness & health to you!!

This week we had the privilege to assist Gap in revealing 2010′s Casting Call winners. A BIG congrats to Keyghan, Sofia, Dylan, and Evie! The lucky winners received an all expenses paid trip to Los Angeles to shoot a special segment for Extra TV, hosted by Mario Lopez.

Each year, Gap receives over one million entries for four superstars to be the new faces of babyGap and GapKids. The selection process is narrowed down to 20 finalists then America chooses the final four. All four winners are also featured on Gap store windows nationwide.

Be sure to watch Extra on Monday, January 24th at 7pm PST / EST for a special segment on Gap’s Casting Call and fashionable looks for Spring!

CLIENT: Gap

PROJECT: Body by Glamour Pop-Up Shop

DATES: January 2011

LOCATION: 680 Fifth Avenue • NYC

ACTIVATION: Gap and Glamour Magazine are supporting your New Year’s resolutions to work out and get fit.  The two companies have come together for the latest pop-up shop in Gap’s evolving White Space. If you recall,  the retail space served as an ultra-hip holiday specialty store with the Cool Hunting x Gap boutique. This month’s resident is Body by Glamour — inspired by the magazine’s free, online 12-week fitness program that helps monitor nutritional intake, exercise routines to jumpstart better health.

A Squared Group worked with Gap to ensure the Body by Glamour program was brought to life, an experience that is traditionally driven online. Proving that fitness apparel can be sleek and sexy, the space uses limited branding and smart presentation of products. The walls are lined with black and white imagery of modern women exercising outdoors.

The space was transformed using vibrant and modern designs to reflect the latest GapBody collection. Though the pieces can be purchased online, the store allows customers to preview and try on new items in person. By signing up for Body by Glamour at the shop, customers will be entered to win a $1,500 Gap gift card.

VISIT:

Gap Body by Glamour Pop-Up Shop

680 Fifth Avenue

Monday – Saturday: 10:00am – 9:00pm

Sunday: 11:00am – 7:00pm

PRESS COVERAGE: Racked NY: Gap and Glamour Keep Their Resolutions with a Pop-Up Shop